Clarkson’s Farm – TV Magic in the English Countryside

After The Grand Tour came Clarkson’s Farm, now one of the most streamed shows in the UK. It has turned a quiet stretch of the English countryside into an unlikely tourist destination.

Thousands of visitors have signed their names on the yellow “Clarkson’s Farm” wall at Diddly Squat Farm in the Cotswolds—something of a pilgrimage site for fans with a romantic view of rural life.

While on assignment for the British Grand Prix at Silverstone, we took a detour to see if the place lived up to the hype. After all, it’s just over an hour from the track.

Amid the crowds and camera-wielding fans, daily farming life still goes on. But walking around felt more like being on a film set than a farm.

This is Jeremy Clarkson nostalgia mixed with countryside charm and a splash of British absurdity.

At the same time, there’s no ignoring the fact that the whole experience feels somewhat staged.

Long queues, tightly packed crowds, and a product range that feels more like PR than produce can make the visit feel more like a pop culture event than a genuine day in the country.

But perhaps that’s the point—Clarkson has never done anything halfway.

Even before noon, the queue to the Diddly Squat Farm Shop snaked across the parking lot, which was already full. The atmosphere was a mix of excitement and sweaty impatience under the blazing sun.

Inside, we found a greatest hits collection from the show: meat from the farm’s own animals, Bee Juice honey, Cow Juice milk, beer from Clarkson’s Hawkstone Brewery, and shelves packed with Clarkson-branded souvenirs.

The shop is small, but every inch is packed. It’s all intentionally theatrical—exactly what you’d expect from a former Top Gear host with a flair for showmanship.

A Pub Straight From the Screen

One of the new additions in Season 4 is The Farmer’s Dog pub, which Clarkson runs with the help of locals. We queued for over 30 minutes—just for a pint.

Prices weren’t exactly rural either: one beer (£6.75), one glass of rosé (£9.00), and a bag of crisps (£1.78) set us back £17.53—roughly 240 SEK.

But most visitors didn’t seem to mind. After all, we were deep in Clarkson territory.

The pub serves up locally sourced drinks and dishes. Hawkstone, Clarkson’s own beer brand, flows freely on tap, and the whole place feels like a British living room crossed with The Grand Tour.

Hanging from the ceiling is the chromed Massey Ferguson tractor that Richard Hammond customized in the show. Yes—that tractor.

Since we hadn’t booked a table at the restaurant (something that requires planning weeks or months in advance), we headed to the outdoor tent area. Burgers made from local beef were served quickly and simply.

The tent is the same one used in The Grand Tour, and it also houses a pop-up shop with mugs, caps and T-shirts—items not sold in the main store.

It’s part meal stop, part meta-experience. Like an F1 fan zone planted in the middle of the countryside.

The visitors? A mix of British families, Irish lads on a trip, Norwegians, and Dutch tourists. In line, you’d hear quotes from the show and people pointing out scenes from specific episodes.

Clarkson the Cult Builder

I’m genuinely impressed by Clarkson’s ability to turn something simple into something huge. At its core, this is just a small farm shop and a pub—but with the magic of television and some serious entrepreneurial spirit, it’s become a phenomenon.

The British relationship with TV culture is unique. This is like a Harry Potter World for adults who grew up with Top Gear. Clarkson has become a kind of farming icon—thanks to (or in spite of) his brash persona.

From humorous signs and cheeky messages to carefully recreated show props, the entire place carries his unmistakable tone.

Clarkson’s Farm is no longer just a TV series—it’s a real-world destination. For Swedish fans who grew up watching Top Gear or The Grand Tour, this is a nostalgia trip with muddy boots.

And if you happen to be in England this summer, pair it with a visit to Silverstone. Just don’t forget to book your restaurant table well in advance.